Nathalie Parson
About Nathalie Parson
Nathalie Parson serves as the Enterprise Director at Airtel Madagascar, where she has worked since 2017. With a background in marketing and business management, she has developed strategies that improved customer portfolio management and contributed to the growth of non-voice and device services.
Work at Airtel Madagascar
Nathalie Parson has been employed at Airtel Madagascar since 2011. She has held multiple roles, including Marketing Acquisition Manager and Head of Non Voice and Devices. In her current position as Enterprise Director, which she has held since 2017, she has focused on developing strategies that enhance customer portfolio management. Her tenure at Airtel spans over a decade, during which she has contributed to the growth and innovation of the company's services.
Education and Expertise
Nathalie Parson's educational background includes a Licence in Administration d’Entreprises et Commerce from Institut de Management des Arts et Métiers, achieved in 2001. She also holds a DTS in Gestion des PME from Institut Supérieur de Technologie, completed in 1999. Currently, she is studying Business Management at the University of the Witwatersrand. Her expertise encompasses commercial negotiation and communication, which supports her responsibilities as Enterprise Director.
Background in Telecommunications
Before joining Airtel Madagascar, Nathalie Parson worked at Zain Madagascar. She served as Sales - Strategic & Global Account Manager from 2008 to 2010 and as Segment Manager - Marketing for six months in 2010. Her experience in telecommunications has provided her with a solid foundation in marketing and sales strategies, which she has applied in her subsequent roles at Airtel.
Achievements in Marketing Strategies
Throughout her career, Nathalie Parson has developed marketing strategies that have significantly enhanced customer portfolio management at Airtel Madagascar. Her involvement in the development of non-voice and device strategies has played a crucial role in the company's service offerings and customer engagement.