Nitesh Srivastava
About Nitesh Srivastava
Nitesh Srivastava serves as the DTC Marketing GTM Lead at Bharti Airtel, bringing extensive experience in marketing initiatives from his previous roles at Vodafone Idea and DTDC Courier & Cargo Ltd. He holds a BTech in Industrial Engineering and an MBA in Business Administration, demonstrating expertise in customer value management and omnichannel brand management.
Work at Airtel
Nitesh Srivastava currently serves as the DTC Marketing GTM Lead at Bharti Airtel, a position he has held since 2022. His role involves overseeing marketing strategies and initiatives aimed at enhancing customer engagement and driving sales. Based in Bengaluru, Karnataka, he leverages his extensive experience in the telecom sector to implement effective go-to-market strategies.
Previous Experience at Vodafone Idea
Prior to his current role, Nitesh worked as a Product Manager at Vodafone Idea Limited from 2017 to 2022. During his five years there, he was responsible for managing product development and marketing initiatives, contributing to the company's growth in the competitive telecom landscape. His experience in this role provided him with valuable insights into customer needs and market trends.
Education and Expertise
Nitesh holds a Bachelor of Technology (BTech) in Industrial Engineering from Motilal Nehru National Institute of Technology, where he studied from 2008 to 2012. He furthered his education with a Master of Business Administration (MBA) in Business Administration, Management, and Operations from T A Pai Management Institute, Manipal, completed in 2017. His academic background supports his expertise in Customer Value Management (CVM) and Customer Experience (CXX) strategies.
Skills in Marketing and Sales
Nitesh possesses a strong skill set in omnichannel management and brand management, which he applies in his marketing roles. His experience spans both retail sales and B2B sales within the telecom sector, allowing him to develop comprehensive marketing strategies that cater to diverse customer segments. His ability to integrate various marketing channels enhances brand visibility and customer engagement.
Internship Experience
In 2016, Nitesh completed a summer internship at DTDC Courier & Cargo Ltd. in Bengaluru, India. This experience provided him with practical insights into the logistics and courier industry, contributing to his overall understanding of customer service and operational efficiency.