Piyush Singh
About Piyush Singh
Piyush Singh is a Senior Manager of Performance Marketing at Airtel, where he has worked since 2020. He has a diverse background in business development, digital marketing, and strategic partnerships across various companies, including Airtel, Mu Sigma, and Godrej Industries.
Current Role in Performance Marketing
Piyush Singh currently serves as the Senior Manager of Performance Marketing at Airtel, a position he has held since 2020. In this role, he is responsible for setting up digital sales teams aimed at driving growth across mid-market, enterprise, and government verticals. He oversees end-to-end relationships with partners, digital and creative agencies, and other organizations for co-branded initiatives. Additionally, he conceptualizes and designs digital campaigns for all business units at Airtel Business.
Previous Experience at Airtel
Piyush Singh has held multiple positions at Airtel prior to his current role. He worked as a Business Development Manager for Cloud Solutions from 2017 to 2018. He also served as a Management Trainee in the Young Leaders Program from 2016 to 2017 and as a Growth Marketing Manager for Airtel Business from 2018 to 2020. His diverse experiences at Airtel have contributed to his expertise in performance marketing and business development.
Education and Expertise
Piyush Singh holds a Master of Business Administration (M.B.A.) in International Business from the Indian Institute of Foreign Trade, where he studied from 2014 to 2016. He also earned a Bachelor of Engineering (BE Hons.) in Chemical Engineering from the Birla Institute of Technology and Science, Pilani, from 2008 to 2012. His educational background provides a strong foundation for his roles in marketing and business development.
Internship Experience
Piyush Singh has gained valuable experience through various internships. He interned at Aditya Birla Group in 2010 for two months and at TATA Chemicals Ltd in 2011 for five months. Additionally, he worked as a Management Intern at Godrej Industries Limited and Associate Companies in 2015 for two months. These internships have contributed to his professional development and understanding of different industries.
Leadership in Marketing Automation
In his current role at Airtel, Piyush Singh has implemented marketing automation for account-based marketing. This initiative aims to enhance the efficiency of marketing efforts and improve engagement with targeted accounts. His leadership in this area reflects his commitment to leveraging technology to drive marketing success.