Prateek Kakkar
About Prateek Kakkar
Prateek Kakkar serves as the Senior Manager of Marketing at Airtel Business, where he focuses on event marketing and thought leadership for enterprise customers. He has a diverse background in sales, customer experience, and project management, supported by a strong educational foundation in engineering and business management.
Work at Airtel
Prateek Kakkar currently serves as the Senior Manager of Marketing at Airtel Business, a position he has held since 2021 in Gurugram, Haryana, India. His responsibilities include planning, developing, and executing events marketing for B2B, with a focus on showcasing thought leadership in next-generation offerings for enterprise customers. Kakkar has also held various roles at Airtel, including Manager of Business Development for Global Business in the USA and Europe from 2017 to 2019 and Manager of Marketing from 2019 to 2021. His early career at Airtel began with participation in the Flagship Young Leader Programme in 2016, where he gained experience in sales, customer experience, CSR, and marketing.
Education and Expertise
Prateek Kakkar holds a Master of Business Administration (MBA) in Marketing/Marketing Management from Symbiosis Institute of Business Management, which he completed from 2014 to 2016. He earned a Bachelor of Technology in Electrical and Electronics from Guru Gobind Singh Indraprastha University from 2006 to 2010. Additionally, he obtained a Post Graduate Diploma in Thermal Power Plant Engineering from the National Power Training Institute, completing his studies from 2010 to 2011. His educational background supports his expertise in marketing and engineering, contributing to his roles in various sectors.
Background
Before his current role, Prateek Kakkar gained diverse experience across multiple organizations. He worked as a Power Engineer in Project Management and Engineering at Sravanthi Infratech Pvt. Ltd. from 2011 to 2013. He also served as a Project Manager at Globe Telecom for one month in 2017 and completed a summer internship at GSK in 2015. His early career included a sales stint in the rural market under the Rajasthan circle, where he focused on improving the efficiency of Field Sales Executives.
Achievements
Throughout his career, Prateek Kakkar has contributed to various significant projects. He led a strategic initiative aimed at reinforcing the Airtel Business brand among CXOs while maintaining analyst relations with industry analyst firms. Kakkar also engaged in a CSR project with Bharti Foundation, focusing on administrative improvements in a school near Amritsar. His work included conducting competitive benchmarking of activation processes for data and voice products during a customer experience role in Hyderabad.