Rakshit Garg
About Rakshit Garg
Rakshit Garg serves as the Senior Manager of Product and Growth Analytics for Digital Channels at Airtel, where he has successfully expanded his team from five to twelve members. He has a diverse background in product and data analytics, having worked at notable companies such as OYO, Paytm, and ZS Associates.
Current Role at Airtel
Rakshit Garg serves as the Senior Manager of Product and Growth Analytics in Digital Channels at Airtel. He has been in this role since 2021, contributing to the company's analytics strategies and team performance. Under his leadership, he successfully upskilled a medium-performing team of five members to a high-performing team of twelve. He has also introduced weekly sprints in analytics to enhance cross-functional communication regarding deliverables.
Previous Experience in Product and Data Analytics
Before joining Airtel, Rakshit held several positions in product and data analytics. He worked at OYO as a Manager in Product and Data Analytics for Consumer Experience from 2019 to 2020. Prior to that, he spent time at Paytm in various roles, including Assistant Manager in Category Growth and Junior Manager in Process Excellence. His experience spans across data-driven decision-making and enhancing consumer experiences.
Education and Expertise
Rakshit Garg holds a Bachelor of Engineering in Computer Science from PES University, where he studied from 2011 to 2015. He also completed the Future Leaders Program at the Indian Institute of Management Ahmedabad in 2023. His educational background equips him with a strong foundation in technical and analytical skills relevant to his roles in product and growth analytics.
Achievements and Recognition
Rakshit has received multiple awards for his contributions at Airtel, including the Digital Champion Award in 2023 and the Airtel Star: Employee of the Year Award in 2022, both awarded by the CEO. He was also selected for the Future Leaders Program (FLP) – Class of 2023 by Airtel Leadership Academy, ranking in the top 2% of all employees. His initiatives have led to significant improvements in user engagement and retention.
Contributions to Analytics and User Engagement
In his current and previous roles, Rakshit has made substantial contributions to analytics and user engagement. He derived the 'MAU & Txn/Revenue equation' to inform strategic planning and KPI structure. He conceptualized key strategies for acquisition, engagement, and revenue, which resulted in a reduction of churn by three million. His efforts in feature prioritization and app redesign have also led to measurable increases in user engagement.