Richa Kalra
About Richa Kalra
Richa Kalra serves as the Head of Content Acquisition, Strategic Partnerships, Marketing & Communications for DTH at Airtel, where she has worked since 2015. She specializes in managing partnerships, developing marketing strategies based on consumer insights, and driving business growth through market analysis.
Work at airtel
Richa Kalra has been serving as the Head of Content Acquisition, Strategic Partnerships, Marketing & Communications for DTH at airtel since 2015. In this role, she is responsible for managing content and technology partnerships, as well as overseeing marketing and communication strategies. Her tenure at airtel spans nine years, during which she has contributed to the company's growth in the DTH sector. Based in Gurgaon, Haryana, India, she plays a critical role in shaping airtel's approach to content acquisition and strategic partnerships.
Education and Expertise
Richa Kalra possesses expertise in analyzing market trends and base segmentation, which informs her strategies for driving business growth. She is skilled in developing consumer insights and research that guide marketing strategies. Her educational background supports her capabilities in brand management and strategic marketing, enabling her to effectively lead initiatives that enhance customer engagement and retention.
Background
Richa Kalra has a strong professional background in content acquisition and strategic partnerships. Her experience includes managing alliances that are crucial for business development in the DTH industry. She has cultivated a result-oriented mindset, focusing on brand management and customer lifecycle management. This background has equipped her with the skills necessary to navigate the complexities of the telecommunications market.
Achievements
During her time at airtel, Richa Kalra has implemented revenue and retention strategies that have positively impacted customer lifecycle management. Her focus on brand management and strategic partnerships has contributed to airtel's competitive positioning in the DTH market. While specific achievements are not detailed, her role indicates a significant influence on the company's marketing and communications efforts.