Rume Das
About Rume Das
Rume Das serves as the Prepaid Cluster Head at Bharti Airtel Ltd, overseeing PAN India marketing campaign management since 2015. With a background in customer service and various marketing roles at the company, he has developed multi-step campaigns and implemented advanced analytics tools to optimize customer engagement.
Work at Airtel
Rume Das has been associated with Bharti Airtel Ltd for over two decades, starting as a Customer Service Executive from 2000 to 2005. He then progressed through various roles, including Assistant Manager in Prepaid Retention and VAS Upsell from 2007 to 2010, and Marketing Ops Lead CLM from 2010 to 2015. Since 2015, he has held the position of Prepaid Cluster Head, focusing on PAN India Marketing Campaign Management. His extensive experience at Airtel has allowed him to develop and implement multi-step campaigns tailored to customer behavior.
Education and Expertise
Rume Das completed his Bachelor of Science degree with a focus on Biology from 1995 to 1999. He attended Andhra Education Society School for his earlier education. His academic background, combined with his extensive experience in marketing and customer service, has equipped him with the skills necessary for effective campaign management and customer engagement strategies.
Background
Rume Das began his career at Bharti Airtel Ltd in Gurgaon, India, where he worked in various capacities over the years. His roles have included customer service, retention strategies, and marketing operations. This progression reflects his ability to adapt and grow within the organization, contributing to Airtel's marketing initiatives and customer retention efforts.
Achievements in Campaign Management
In his current role as Prepaid Cluster Head, Rume Das has simplified campaign execution by integrating multi-channel features and flexible targeting. He has developed a dynamic KPI platform tailored to customer needs and business requirements, enhancing the effectiveness of marketing campaigns. Additionally, he has introduced advanced tools such as Decision Analytics Real Time Strategy and HADOOP for improved campaign management.
Innovations in Marketing Strategy
Rume Das has implemented a powerful KPI module at the data mart level to enhance visualization applications. He regularly collaborates with the marketing team to improve campaign processes, focusing on real-time segmentation and branching logic. His initiatives have contributed to more effective and responsive marketing strategies within Bharti Airtel.