Shivangi Gupta
About Shivangi Gupta
Shivangi Gupta is a Digital Growth Marketing Manager at Airtel, where she focuses on international roaming and app growth. She has a background in digital marketing, having held various roles at companies such as Dentsu Webchutney and Innovaccer, contributing to award-winning campaigns for notable brands.
Work at airtel
Shivangi Gupta currently serves as the Digital Growth Marketing Manager at Airtel, a position she has held since 2022. In this role, she focuses on enhancing the international roaming services and driving app growth for Airtel Wynk Music and Xstream OTT app. Her responsibilities include developing and implementing marketing strategies that align with Airtel's digital growth objectives.
Previous Experience in Digital Marketing
Before joining Airtel, Shivangi Gupta accumulated extensive experience in digital marketing. She worked at Dentsu Webchutney as a Sr. Media Manager from 2020 to 2021 and previously as a Media Manager from 2018 to 2020. Additionally, she served as a Digital Strategist at Innovaccer from 2021 to 2022 and worked as a Marketing Analyst at HiveMinds for 10 months in 2018. Her diverse roles have equipped her with a comprehensive understanding of media management and digital strategy.
Education and Expertise
Shivangi Gupta holds an M.Tech Integrated degree from Jaypee University of Information Technology, where she studied from 2012 to 2017. Her educational background has provided her with a strong foundation in technology and information systems, which she applies in her marketing strategies. Her expertise spans various aspects of digital marketing, including lead generation and campaign management.
Achievements in Marketing Campaigns
Shivangi Gupta has contributed to several award-winning marketing campaigns during her career. Notably, she played a role in campaigns for prominent brands such as Max Fashion and Uber. Her involvement in these projects highlights her capability to develop impactful marketing strategies that resonate with target audiences.
B2B Marketing Experience
Throughout her career, Shivangi Gupta has worked with the B2B vertical to drive quality leads, particularly in the health tech industry catering to the US market. This experience has allowed her to understand the nuances of B2B marketing and the importance of generating leads that convert into business opportunities.