Shubhika Gupta
About Shubhika Gupta
Shubhika Gupta is a Senior Data Analyst currently working at Airtel, where she focuses on user cohort identification to enhance lead generation. She has a diverse background in data analysis and consulting, with previous roles at EXL, Ugam, and Accenture.
Work at Airtel
Currently, Shubhika Gupta holds the position of Senior Data Analyst at Airtel, where she has been employed since 2023. In her role, she focuses on identifying specific user cohorts to target, which has led to the generation of 7,000 daily incremental leads through the Airtel app. Her work contributes to enhancing user engagement and optimizing marketing strategies within the organization.
Previous Employment Experience
Before joining Airtel, Shubhika Gupta worked at EXL as Consultant II from 2020 to 2024 in Gurugram, Haryana. Prior to that, she served as a Senior Analyst at Ugam from 2019 to 2020 in Bengaluru Area. Her career began at Accenture, where she worked as a Software Engineer Analyst from 2014 to 2017 in Gurgaon. Additionally, she completed internships at Parikrma Humanity Foundation and Juniper Networks in 2018.
Education and Expertise
Shubhika Gupta has a strong educational background in analytics and engineering. She earned a Post Graduate Diploma in Management (PGDM) in Analytics from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) from 2017 to 2019. She also holds a Bachelor's degree in Electronics and Communication Engineering from Jaypee Institute of Information Technology, where she studied from 2010 to 2014. Earlier, she completed her schooling at Uttam School for Girls in India.
Impactful Projects and Contributions
During her tenure at EXL, Shubhika Gupta conducted an in-depth analysis to determine which features should be added or removed from the service landing page, aiming to improve user experience and reduce reliance on assisted channels. At Airtel, she conducted impact estimation for the 'Search Bar' feature on the Airtel app, focusing on enhancing discoverability and reducing call center interactions.