Sumit Srivastava
About Sumit Srivastava
Sumit Srivastava is a Zonal Manager for Direct To Customer Business at Airtel, overseeing operations in Mumbai, Maharashtra. He has extensive experience in retail management and sales, having held various positions within Airtel since 2012.
Current Role at Airtel
Sumit Srivastava currently serves as the Zonal Manager for Direct To Customer Business at Airtel, a position he has held since 2021. Based in Mumbai, Maharashtra, he leads a team that includes Own Retail Managers, Franchise Retail Managers, and Broadband Territory Managers. His responsibilities include driving local area catchment programs in collaboration with the circle marketing team to enhance Postpaid, DTH, and Broadband business performance.
Previous Positions at Airtel
Sumit Srivastava has held multiple roles at Airtel prior to his current position. He worked as a Territory Sales Manager for Prepaid Sales from 2012 to 2016 in New Delhi, followed by a role as Franchise Retail Manager in the Noida Area from 2016 to 2017. He then served as Area Service Manager for Airtel DTH in Dehra Dun from 2017 to 2018, and as Zonal Own Retail Manager in UP West from 2018 to 2021.
Education and Expertise
Sumit Srivastava holds a Bachelor of Engineering (BE) degree from Lakshmi Narain College of Technology, which he completed from 2004 to 2009. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing/Marketing Management from Amity Business School between 2010 and 2012. His educational background supports his expertise in retail management and marketing strategies.
Responsibilities and Contributions
In his current role, Sumit ensures that new franchise partners align with Airtel's 'serve to sell' philosophy. He plays a crucial role in identifying new store locations and ensuring financial compliance for these ventures. Additionally, he monitors competitor activities and provides actionable recommendations to enhance Airtel's market position.
Retail Management Experience
Sumit Srivastava has extensive experience in managing both Company Owned Company Operated (COCO) and Franchise retail stores for Airtel. His leadership in these areas has contributed to achieving store profitability and operational efficiency across various regions.