Sunil Bothra
About Sunil Bothra
Sunil Bothra serves as the Head of Sales and Marketing for the Homes Business at Airtel in Mumbai, a position he has held since 2018. He has extensive experience in various roles within Airtel, focusing on customer acquisition, market identification, and operational efficiency.
Current Role in Sales and Marketing
Sunil Bothra serves as the Head of Sales and Marketing for the Homes Business at Airtel in Mumbai. He has held this position since 2018, overseeing sales strategies and marketing initiatives aimed at enhancing customer acquisition and expanding market reach. His role involves developing campaigns that target both direct and indirect channels to optimize customer engagement.
Previous Experience at Airtel
Sunil Bothra has extensive experience at Airtel, having held various managerial positions since 2000. His roles included Zonal Head of Installation & Fault Repair, Head of Customer Experience for DTH in Maharashtra & Goa, and Zonal Business Manager for Broadband. He also served as Head of Retail for Maharashtra & Goa from 2014 to 2018, where he focused on retail operations and customer service.
Education and Expertise
Sunil Bothra holds a Master of Business Administration (MBA) in Marketing from Devi Ahilya Vishwavidyalaya and a Bachelor of Engineering (BE) in Electronics from Govt. College of Engineering, Ujjain. His educational background supports his expertise in market identification for FTTH business and customer acquisition strategies, contributing to his effectiveness in sales and marketing roles.
Cost Optimization and Resource Management
In his various roles, Sunil has been involved in cost optimization strategies for rollouts, ensuring efficient use of resources. He focuses on GAC optimization and churn control, which are critical for maintaining customer satisfaction and retention. His efforts contribute to achieving key performance indicators in installation and fault repair.
Customer Experience Focus
Sunil Bothra emphasizes customer experience across his roles at Airtel. He has implemented strategies to enhance customer satisfaction and retention, particularly in installation and fault repair services. His leadership in activating retail outlets for broadband sales further supports his commitment to improving customer interactions and service delivery.