Sylvia El Sheikh
About Sylvia El Sheikh
Sylvia El Sheikh is the Chief Marketing Officer at Airtel in Lusaka, Zambia, with over 15 years of experience in the telecom industry, particularly in commercial strategy and marketing. She has held various leadership roles at MTN Sudan and possesses a strong educational background in engineering and marketing management.
Work at airtel
Sylvia El Sheikh has been serving as the Chief Marketing Officer (CMO) at airtel since 2022. In this role, she is responsible for overseeing the company's marketing strategies and initiatives in Lusaka, Lusaka Province, Zambia. Her extensive experience in the telecom industry contributes to her leadership in shaping airtel's commercial strategy and enhancing its market presence.
Education and Expertise
Sylvia El Sheikh holds a Bachelor of Science degree in Electrical & Electronics Engineering from the University of Khartoum, where she studied from 2001 to 2005. She furthered her education by obtaining a Master of Science degree in Marketing Management from UMST, completing her studies in 2010. Her educational background supports her expertise in commercial strategy and marketing within the telecom sector.
Background
Sylvia El Sheikh has over 15 years of experience in the telecom industry, with a focus on commercial strategy and marketing. Prior to her current position at airtel, she held various roles at MTN Sudan, including CMO, Segment Pricing & Acquisition Senior Manager, and VAS Marketing Manager. Her career spans multiple countries in Africa, where she has developed a strong understanding of the regional market dynamics.
Achievements
Throughout her career, Sylvia El Sheikh has demonstrated a proven track record of leadership in marketing roles across Africa. Her tenure at MTN Sudan included significant contributions as CMO from 2016 to 2022, where she played a key role in driving marketing initiatives. Her extensive experience in the telecom sector, particularly in the African market, underscores her capability in managing complex marketing strategies.