Venkata Ramanan
About Venkata Ramanan
Venkata Ramanan serves as the Retention B2B Head at Bharti Airtel Limited, where he has worked since 2009. He specializes in managing partner teams, reducing customer churn, and implementing retention strategies.
Work at Airtel
Venkata Ramanan has been a significant part of Bharti Airtel Limited since 2005. He currently holds the position of Retention B2B Head, a role he has occupied since 2009. In this capacity, he manages partner teams focused on win-back strategies for post-IC barred customers and safe custody customers. Additionally, he serves as the Zonal B2D Head Retention, a position he has held since 2007. His responsibilities include coordinating with interfunctional teams to minimize churn and collaborating with service operation teams to track operational barring within the corporate segment.
Education and Expertise
Venkata Ramanan has a solid educational background in business and technology. He studied Business Administration at Bharathidasan University, where he earned a Master's degree. He also holds a Bachelor's degree in Computer Applications, specializing in Internet Architecture, from a Deemed University. His foundational education was completed at Vidhya Mandir, where he achieved his +2 certification. This diverse educational background supports his expertise in customer retention strategies and operational management.
Background
Before joining Bharti Airtel, Venkata Ramanan gained experience in customer care and support roles. He worked at MMC Infotech as a Customer Care - Retention for eight months in 2004. He then joined Bharti Airtel as a Call Centre Officer from 2005 to 2007, followed by a position as a Team Leader from 2007 to 2009. Additionally, he briefly worked at Sulekha.com in 2005, where he was involved in customer support and sales in the Chennai area.
Achievements
Venkata Ramanan has developed and implemented a proactive retention strategy tailored for the business segment, focusing on customer complaints and payment histories. He monitors agency payout trends and initiates enhancements to improve performance across agencies and channels within the retail customer base. His role emphasizes capturing customer feedback at various interaction points and addressing process gaps to enhance customer satisfaction.