Aurelie Fersing
About Aurelie Fersing
Aurelie Fersing is a Marketing and Communication Teacher with extensive experience in the sport events industry, currently teaching at KEDGE Business School and Aix-Marseille Université. She has a strong background in hospitality management and expertise in media and partnerships management.
Work at Aix-Marseille University
Aurelie Fersing has been a Marketing and Communication Teacher at Aix-Marseille Université since 2010. Over her 14 years in this role, she has focused on imparting knowledge in marketing and communication strategies, particularly within the context of the sports industry. Her teaching approach integrates practical insights from her extensive experience in managing international sporting events, providing students with a comprehensive understanding of the field.
Work at KEDGE Business School
Since 2013, Aurelie Fersing has served as a Communication Strategies Teacher in the Sport events industry at KEDGE Business School. In this position, she leverages her background in hospitality management and marketing to educate students on effective communication strategies tailored for the sports sector. Her role emphasizes the importance of strategic communication in enhancing the visibility and success of sporting events.
Education and Expertise
Aurelie Fersing holds a Licence in Sport and Physical Activities Sciences and Technical Management from Université de Nancy II, which she completed from 2004 to 2007. She furthered her education at KEDGE Business School, where she earned a Master 2 (M2) in International Marketing from 2007 to 2009. Her educational background supports her expertise in marketing and communication, particularly in the context of sports and hospitality.
Background in Marketing and Communication
Aurelie Fersing began her career in marketing as an Assistant Marketing at Banque Populaire Alsace Lorraine Champagne (BPALC) from 2005 to 2006. This early experience laid the foundation for her subsequent roles in academia and the sports industry. Her diverse skill set includes managing media and partnerships, which enhances her effectiveness in teaching and consulting within the marketing and communication domains.
Fluency in English and French
Aurelie Fersing is fluent in both English and French, which facilitates her ability to engage with a diverse range of students and professionals. This bilingual proficiency enhances her effectiveness in managing international relations and contributes to her success in the globalized context of marketing and communication in the sports industry.