Aurélie Hemonnet Goujot
About Aurélie Hemonnet Goujot
Aurélie Hemonnet Goujot serves as the Co-Director of the Marketing Axis at the CERGAM Research Laboratory at Aix-Marseille University, where she has held various academic and administrative roles since 2015. Her extensive background includes experience in brand management at LVMH and Johnson & Johnson, as well as significant contributions to marketing education and research.
Current Role at Aix-Marseille University
Aurélie Hemonnet Goujot serves as the Co-Director of the Marketing Axis at the CERGAM Research Laboratory at Aix-Marseille University since 2021. In this role, she oversees various marketing research initiatives and collaborates with academic and industry partners to advance knowledge in the field of marketing.
Previous Experience at Aix-Marseille University
From 2017 to 2021, Aurélie Hemonnet Goujot held the position of Deputy of the Marketing Axis at the CERGAM Research Laboratory at Aix-Marseille University. During this time, she contributed to the development of marketing research projects and supported the academic community in various marketing-related endeavors.
Professional Background in Marketing
Aurélie Hemonnet Goujot has extensive experience in the marketing sector. She worked as a Brand Manager for GUERLAIN at LVMH Perfumes & Cosmetics from 2005 to 2010, focusing on global skincare innovation and fragrance promotion. Additionally, she held the position of Junior Brand Manager at Johnson & Johnson, Evian Affinity from 2003 to 2005.
Academic Contributions and Teaching
Aurélie Hemonnet Goujot has been an Associate Professor in Marketing and Innovation at IAE Aix-Marseille Graduate School of Management since 2015. She has taught various programs, including EMBA, Grande Ecole, and Specialized Masters, at institutions such as ESCP and ENSCI. Her academic contributions include publishing research in notable journals and co-authoring the French edition of 'Marketing Management' with prominent authors.
Educational Background and Qualifications
Aurélie Hemonnet Goujot holds multiple degrees, including a Ph.D. from ESCP Business School and an Habilitation à diriger des recherches (HDR) from Université Grenoble Alpes. She also completed the International Teachers Program at INSEAD in 2021. Her educational background supports her expertise in marketing, innovation, and branding.