Bruno Bes Pianet
About Bruno Bes Pianet
Bruno Bes Pianet is a Professor of Communication and Digital Marketing at Aix-Marseille Université and serves as Deputy Managing Director at Kool Gang. He has extensive experience in brand strategy and campaign management, having previously worked at McCANN France in various roles.
Current Position at Aix-Marseille Université
Bruno Bes Pianet has been serving as a Professeur de Communication & Marketing Digital at Aix-Marseille Université since 2021. In this role, he focuses on imparting knowledge in digital marketing and communication strategies. His position is based in Marseille, Provence-Alpes-Côte d’Azur, France, where he contributes to the academic community through teaching and research.
Educational Background
Bruno Bes Pianet has a comprehensive educational background in marketing. He obtained a Master of Science (MSc) in Marketing Services from KEDGE Business School, studying from 2008 to 2009. He also holds a Bachelor of Arts (B.A.) in International Marketing from Northumbria University, completed in 2007. Additionally, he achieved a Master 1 in International Marketing from IAE Aix-en-Provence in 2008 and a DUT GEA in Marketing from IUT de Marseille, which he completed in 2006.
Professional Experience at Kool Gang
Since 2019, Bruno Bes Pianet has held the position of Deputy Managing Director at Kool Gang in Marseille. In this capacity, he oversees various operational aspects of the company and contributes to strategic decision-making. His experience in this role complements his academic pursuits in communication and marketing.
Previous Roles at McCANN France
Bruno Bes Pianet has extensive experience at McCANN France, where he worked in various capacities from 2010 to 2020. He started as an Account Executive, progressed to Account Manager, and then served as Account Director. His tenure involved managing complex campaigns and client relationships, demonstrating his strong client management skills and attention to detail.
Expertise in Integrated Communication
Bruno Bes Pianet has been involved in the development of integrated communication platforms for both global and national brands. His expertise includes managing complex campaigns that require coordination among multiple stakeholders. He is recognized for his commitment to brand strategy and solution-driven approaches in marketing.