Elodie Mallor
About Elodie Mallor
Elodie Mallor serves as Maître de Conférences at Aix-Marseille Université, specializing in hedonic customer experiences and the impact of digitalization on retail. She has an extensive academic background in marketing and management, with previous teaching roles and project management experience in various institutions.
Work at Aix-Marseille University
Elodie Mallor has been a Maître de Conférences at Aix-Marseille Université since 2018, contributing to the IUT d'Aix-Marseille for six years. In addition to her teaching role, she has served as Chargée de mission relations internationales since 2019, focusing on international relations within the institution. She has also held the position of ATER since 2016, further enhancing her involvement in academic activities at the university.
Education and Expertise
Elodie Mallor holds multiple degrees in Marketing and Management. She completed her Máster para la Formación en la Investigación Universitaria at Universidad Católica de Valencia San Vicente Mártir in 2010. She earned a Master de Recherche in Marketing at IAE Aix-en-Provence in 2013 and a Doctorat en Sciences de Gestion from the same institution in 2017. Her expertise lies in hedonic customer experiences within the service industry and the impact of digitalization on retail environments.
Previous Work Experience
Before her current role, Elodie Mallor worked as a Professeur Vacataire at Kedge Business School from 2012 to 2015. She also served as a Project Manager at Institut Universitaire ITACA from 2010 to 2012. Earlier in her career, she was an Assistante departement de Knowledge Management at Valencian Community Investments for four months in 2010. Her diverse work experience spans various roles in academia and project management.
Research Focus
Elodie Mallor's research focuses on the effects of digitalization on customer satisfaction management and retail environments. She specializes in understanding hedonic customer experiences, which are essential for enhancing service quality and customer engagement in the service industry. Her academic work contributes to the broader field of marketing and management.