Sarah Serval
About Sarah Serval
Sarah Serval serves as the Directrice Adjointe de la Chaire Attractivité et Nouveau Marketing Territorial at Aix-Marseille Université, where she has worked since 2017. She specializes in qualitative design research and focuses on territorial innovation and attractiveness to address local development challenges.
Work at Aix-Marseille University
Sarah Serval has been employed at Aix-Marseille Université since 2017. She holds the position of Maître de conférences, where she engages in teaching and research. In addition to her role as Maître de conférences, she serves as Directrice-adjointe de la Chaire Attractivité et Nouveau Marketing Territorial. Her work focuses on understanding territorial phenomena through an institutional perspective and paradoxical theories.
Education and Expertise
Sarah Serval completed her Doctorat en Sciences de Gestion at IMPGT - Aix Marseille Université from 2010 to 2015, achieving Mention très honorable and receiving félicitations du jury along with a proposal for a thesis award. She also holds a Master 2 Recherche en Sciences de Gestion and a Master 1 in Droit et Management des Collectivités Territoriales. Additionally, she obtained a Licence Economie Gestion from Ecole de Commerce et de Management - CNAM.
Background
Before her current roles, Sarah Serval worked at IMPGT - CERGAM - Aix Marseille Université as Attachée Temporaire à l'Enseignement et à la Recherche from 2013 to 2015. She also served as Doctorante contractuelle chargée de mission d'enseignements at the same institution from 2010 to 2013. In 2016, she briefly worked as an Enseignant vacataire at both ISCAE Casablanca and Kedge Business School.
Research Focus
Sarah Serval's research primarily employs qualitative design methodologies to address contemporary and complex problems. Her work emphasizes territorial innovation and attractiveness, aiming to provide sustainable solutions to local development challenges. She utilizes an institutional perspective and paradoxical theories to deepen the understanding of territorial dynamics.