Hubertus Williams
About Hubertus Williams
Hubertus Williams is a Performance Marketing Manager with extensive experience in digital marketing and campaign optimization. He has worked in various roles in Indonesia, including a decade at MicroAd Indonesia, where he enhanced campaign effectiveness through collaboration and analytics.
Current Role at Ajaib
Hubertus Williams serves as the Performance Marketing Manager at Ajaib, a position he has held since 2021. In this role, he develops digital strategies that emphasize paid media to help brands meet their objectives, ranging from awareness to conversion campaigns. He manages and supervises the Performance Media division, ensuring that campaigns are cost-effective and maximize company profit. Hubertus coordinates resources and manages timelines to ensure that deliverables align with client goals and objectives.
Previous Experience at MicroAd Indonesia
Prior to his current role, Hubertus Williams worked at MicroAd Indonesia as a Performance Media Specialist from 2011 to 2021. During his ten years in this position, he collaborated closely with media portal partners and ad channel representatives to enhance campaign effectiveness. He utilized analytic tools for performance analysis and evaluation, and implemented team performance upgrades to keep pace with industry and channel trends. Hubertus optimized advertising campaigns across multiple channels, including Google Ads, Facebook Ads, and TikTok Ads.
Background in Public Relations
Before his tenure at MicroAd Indonesia, Hubertus Williams served as a Public Relation officer at Bina Nusantara Computer Club from 2009 to 2011. This two-year experience provided him with foundational skills in communication and relationship management within the tech community in Indonesia. His role involved creating improved workflows and standard operating procedures to enhance team effectiveness.
Education and Academic Qualifications
Hubertus Williams studied at BINUS University, where he earned a Bachelor of Computer Science with a focus on Information Systems from 2008 to 2012. His academic background provided him with essential knowledge and skills that he has applied throughout his career in performance marketing and media management.