Ratu Fidela Hanadestia
About Ratu Fidela Hanadestia
Ratu Fidela Hanadestia serves as the Senior People Experience & Engagement at Ajaib, where she has implemented various initiatives to enhance employee engagement and streamline onboarding processes. She has a background in internal communication and culture engagement from her previous roles at Shopee and Ruangguru.
Current Role at Ajaib
Ratu Fidela Hanadestia serves as the Senior People Experience & Engagement at Ajaib since 2022. In this role, she focuses on enhancing employee engagement and experience within the organization. She has implemented various initiatives aimed at improving workplace culture and communication. Her responsibilities include overseeing the onboarding and offboarding processes, ensuring they are efficient and effective through automation and data analysis.
Previous Experience at Shopee
Ratu Fidela Hanadestia has extensive experience at Shopee, where she worked in various roles from 2018 to 2021. Initially, she served as a Human Resources - Internal Communication for two months, followed by a position as Internal Communication - Content Creative for seven months. She then progressed to Engagement and Culture - Junior Associate for two years, where she contributed to the company's internal communication strategies and employee engagement initiatives.
Experience at Ruangguru
At Ruangguru, Ratu Fidela Hanadestia held the position of Senior Culture & Engagement from 2021 to 2022 for eight months. In this role, she focused on fostering a positive workplace culture and enhancing employee engagement strategies. Her contributions during this period were aimed at improving the overall employee experience within the organization.
Education and Academic Background
Ratu Fidela Hanadestia completed her Bachelor's degree in Humanities/Humanistic Studies at the University of Indonesia from 2014 to 2018. This academic background provided her with a strong foundation in understanding human behavior and communication, which she applies in her professional roles in people experience and engagement.
Employee Engagement Initiatives
At Ajaib, Ratu Fidela Hanadestia has successfully revamped the personal celebration journey for employees, including work anniversaries, promotions, birthdays, marriages, and childbirths. She has also proposed improvements to the buddy program and employee probation period as part of the onboarding experience. Her efforts have led to an employee engagement NPS score greater than 4.5 and 100% activation in department townhalls.