Vinny Amelia
About Vinny Amelia
Vinny Amelia is a Performance Marketing Manager at Ajaib, with extensive experience in digital marketing across various roles in Indonesia. He has worked with notable companies such as Gopher Indonesia, Tokopedia, and AdParlor, utilizing multiple advertising platforms to enhance acquisition metrics.
Current Role at Ajaib
Vinny Amelia serves as the Performance Marketing Manager at Ajaib, a position he has held since 2021. In this role, he is responsible for overseeing digital marketing strategies and performance metrics. He collaborates with various teams, including Creative, Brand, Social Media, and Product Marketing, to execute effective digital campaigns. His focus on performance marketing aims to enhance user acquisition and engagement.
Previous Experience in Digital Marketing
Prior to joining Ajaib, Vinny Amelia accumulated extensive experience in digital marketing across several organizations. He worked at Tokopedia as a Senior Digital Marketing Specialist from 2017 to 2019 and later as the Internet Marketing Lead from 2019 to 2021. He also held the position of Ads Operation Manager at AdParlor in Asia Pacific for 11 months in 2016. His earlier roles include serving as a Marketing Consultant at PT. Creative Visions Indonesia and as an Adwords Strategist & Team Leader at Gopher Indonesia.
Education and Academic Background
Vinny Amelia completed his Bachelor of Computer Science at Universitas Bina Nusantara (Binus) from 2008 to 2012. His academic focus was in Information Technology, providing him with a solid foundation for his career in digital marketing. He also attended SMA Cendana Pekanbaru, where he studied Natural Sciences from 2005 to 2008.
Expertise in Performance Marketing
Vinny Amelia has developed expertise in various aspects of performance marketing. He utilizes multiple advertising platforms, including Twitter Ads, Tiktok Ads, and Apple Search Ads, to run digital campaigns. He is skilled in resolving data discrepancies between backend data and Appsflyer data, which is crucial for accurate performance tracking. Additionally, he collaborates with third-party partners to enhance acquisition metrics.