Matt Rocha
About Matt Rocha
Matt Rocha is an Account Executive specializing in Travel and Tourism at Aki Technologies, where he has worked since 2021. He has a background in marketing and business development, with previous roles at News America Marketing and AdhereTech, and holds an Honors Bachelor of Science in Marketing from the University of Delaware.
Current Role at Aki Technologies
Matt Rocha serves as an Account Executive in the Travel & Tourism sector at Aki Technologies since 2021. He is based in Philadelphia, Pennsylvania. In this role, he has contributed to the development and implementation of advertising campaigns across various platforms, including mobile, CTV, desktop, and DOOH. His work focuses on leveraging personalized advertising technology to enhance campaign effectiveness.
Previous Experience in Marketing
Prior to his current position, Matt Rocha held several roles in marketing and business development. He worked as a Business Development Manager at AdhereTech in 2021 for eight months. Before that, he was an Account Director at News America Marketing for two months in 2020 and served as an Account Coordinator and Account Associate at the same company from 2018 to 2020. His experience includes a role as Sales & Recruitment Manager at Student Media Group in 2018.
Education and Expertise
Matt Rocha earned an Honors Bachelor of Science in Marketing with minors in Economics and Management Information Systems from the University of Delaware, where he studied from 2014 to 2018. He has expertise in utilizing personalized advertising technology that adapts to various factors such as region, weather, and consumer buying preferences. His educational background and professional experience equip him with a strong foundation in marketing strategies.
Involvement at University of Delaware
During his time at the University of Delaware, Matt Rocha was a Blue Hen Ambassador in the Office of Admissions from 2015 to 2018. This role involved representing the university and engaging with prospective students, showcasing his early commitment to marketing and communication.
Contributions to Advertising Strategies
At Aki Technologies, Matt Rocha has played a significant role in integrating Inmar's first-party data into the company's advertising strategies. This integration has enhanced Aki Technologies' ability to target audiences with precision, demonstrating his impact on the company's marketing effectiveness.