Francesco Tai Bernardelli
About Francesco Tai Bernardelli
Francesco Tai Bernardelli is a Marketing Manager at Akiflow, where he has developed analytics infrastructure and executed marketing strategies since 2021. He has a background in international economics and marketing, with prior experience at Analytic Partners and Noonic.
Current Role at Akiflow
Francesco Tai Bernardelli serves as the Marketing Manager at Akiflow, a position he has held since 2021. In this role, he focuses on executing comprehensive marketing strategies aimed at driving user acquisition, engagement, and retention. His responsibilities include overseeing influencer marketing campaigns on platforms such as YouTube, Instagram, and TikTok, contributing to the brand's visibility and growth.
Previous Experience in Marketing
Prior to his current role, Francesco worked at Analytic Partners as a Marketing Science Analyst from 2020 to 2021 and as an Associate Marketing Science Analyst from 2019 to 2020. He also held positions at Noonic, first as an Intern Marketing from 2016 to 2017 and later as a Digital Marketing Specialist from 2017 to 2018. His experience in these roles involved building custom dashboards and reporting systems to monitor marketing performance.
Education and Expertise
Francesco holds a Bachelor's Degree in International Economics from Università degli Studi di Padova, which he completed from 2013 to 2016. He also participated in an Erasmus Program at The University of Bonn, earning a Bachelor's Degree in Volkswirtschaftslehre in 2016. Additionally, he obtained an MSc in Marketing from Trinity Business School in 2019. His educational background supports his expertise in marketing analytics and strategy.
Technical Skills and Tools
Francesco has developed and optimized analytics infrastructure at Akiflow, utilizing tools such as Mixpanel, Excel, Google Data Studio, R, and Python. His technical skills enable him to build custom dashboards and reporting systems that provide insights into marketing performance and the customer journey from signup to purchase.
Contributions to Akiflow
Francesco has played a significant role in enhancing Akiflow's market presence. His efforts in executing marketing plans and influencer campaigns have contributed to the company being featured on platforms like G2 and Capterra, and recognized as Product of the Day on Product Hunt. These contributions highlight his impact on the company's growth and visibility in the competitive market.