Katie Goldberg
About Katie Goldberg
Katie Goldberg serves as the VP of Marketing at Akkio and has extensive experience in marketing across various industries, including fintech and healthtech. She has held multiple leadership roles and is recognized for her expertise in acquisition strategies and cross-channel optimization.
Work at Akkio
Katie Goldberg serves as the Vice President of Marketing at Akkio, a position she has held since 2024. In this role, she focuses on driving marketing strategies and initiatives to enhance the company's market presence. Her experience in the San Francisco Bay Area equips her with insights into the local market dynamics and customer preferences.
Education and Expertise
Katie Goldberg studied Business Administration at Colby College in Waterville, ME. She also participated in a Junior Year Abroad program at the University of Kent. Her educational background supports her extensive expertise in marketing across various sectors, including fintech, HRtech, healthtech, and proptech.
Background
Katie Goldberg has a diverse professional background with significant roles in marketing. She began her career as a Principal Consultant and Western US Lead at Mercer from 1998 to 2001. Over the years, she has held various leadership positions, including Senior Director of Marketing at Lending Club and VP of Marketing at companies such as Guideline, Truework, and HouseCanary.
Achievements
Throughout her career, Katie Goldberg has demonstrated a proven track record in acquisition and retention strategies, lifecycle optimization, and cross-channel marketing. She is recognized for her ability to lead teams through change management and process improvement, contributing to the success of the organizations she has worked with.
Skills in Marketing
Katie Goldberg possesses strong skills in digital marketing analytics and content marketing, with a particular emphasis on social media and events. She has experience in guiding go-to-market strategies and partnership initiatives, along with a comprehensive understanding of market research and analysis, especially in the SaaS sector.