Assad K.

Head Of Growth Marketing @ Aktiia

About Assad K.

Assad K. serves as the Head of Growth Marketing at Aktiia, where he has significantly contributed to the development of AI-driven solutions for hypertension management. With extensive experience in e-commerce and digital marketing across various companies, he has played a pivotal role in expanding Aktiia's platform in multiple international markets.

Current Role at Aktiia

Assad K. serves as the Head of Growth Marketing at Aktiia, a position he has held since 2020. In this role, he focuses on developing and implementing marketing strategies that leverage AI-powered algorithms to improve hypertension comprehension and patient care. His efforts contribute to the overall growth and market presence of Aktiia's innovative healthcare solutions.

Previous Experience at INNOVO by Atlantic Therapeutics

Before joining Aktiia, Assad K. worked at INNOVO by Atlantic Therapeutics as the Global Head of Digital Marketing and Ecommerce from 2019 to 2021. During his tenure in London, he was instrumental in shaping digital marketing strategies and enhancing ecommerce operations, which contributed to the company's growth in the health technology sector.

Professional Background in Ecommerce and Marketing

Assad K. has extensive experience in ecommerce and digital marketing, having held various leadership roles. He was the Director of Ecommerce at Antler from 2016 to 2019 and at Fashsouq.com from 2013 to 2016. His background includes managing marketing strategies and operations across multiple platforms, focusing on data-driven decision-making.

Data Management Expertise

Assad K. possesses significant expertise in managing and interpreting large datasets. He has experience handling over 300 million data points from more than 60,000 active users globally. This data management skill set enables him to drive effective marketing strategies and enhance customer engagement.

Career Development in the UAE

Assad K. began his career in Dubai, where he held various positions, including Commercial Manager at Gulf International from 2007 to 2011 and Trade Marketing Manager at AL AQILI DISTRIBUTION (L.L.C) from 2002 to 2007. His early career in the UAE provided him with a solid foundation in commercial and marketing operations.

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