April Falcone
About April Falcone
April Falcone serves as the Sr. Director of Commercial Marketing at Alamar Biosciences, Inc., bringing nearly 20 years of experience in marketing and communications across various sectors, including non-profit and pharmaceutical industries.
Work at Alamar Biosciences
April Falcone serves as the Sr. Director of Commercial Marketing at Alamar Biosciences, Inc. since 2023. Her role involves strategizing and implementing marketing initiatives to enhance the company's brand image and optimize market opportunities. Alamar Biosciences focuses on developing innovative solutions in the biosciences sector, and Falcone's extensive experience in marketing and communications supports the company's objectives in a competitive landscape.
Previous Experience in Marketing Communications
Falcone has held various significant positions in marketing communications across multiple organizations. She worked at Ventana Medical Systems as Sr. Manager of Marketing Communications from 2004 to 2008. She then transitioned to Roche Molecular Systems as Manager of Product Communications from 2008 to 2011. Following this, she served as Director of Corporate Communications at Dendreon from 2011 to 2015, and later at Adaptive Biotechnologies Corp. from 2015 to 2016.
Role at NanoString Technologies
At NanoString Technologies, Inc., Falcone held two key positions. She was the Director of Global Marketing Communications from 2016 to 2021, where she focused on enhancing the company's marketing strategies. In 2021, she advanced to the role of Sr. Director of Global Brand & Marketing Communications for a year. Her contributions during this time were instrumental in shaping the company's global marketing efforts.
Education and Expertise
April Falcone earned her Bachelor's degree in Communications and Studio Art from the University of Arizona, where she studied from 1999 to 2003. With nearly 20 years of experience in marketing and communications, she specializes in developing global marketing strategies and enhancing brand image. Her expertise includes working in highly regulated environments, where she adeptly distills complex information into clear marketing strategies.
Professional Skills and Approach
Falcone is recognized for her collaborative and versatile approach in professional settings. She has a proven track record in cultivating strategic relationships that are essential for achieving revenue targets and maintaining stakeholder expectations. Her 'can do' attitude contributes to her effectiveness in strategizing and implementing marketing and communications programs across various sectors, including non-profit organizations and big pharma.