Julie Koewler
About Julie Koewler
Julie Koewler serves as the Senior Vice President and Chief Marketing Officer at Alegeus, where she has applied her extensive experience in digital marketing and brand strategy. Previously, she held key roles at United Airlines, BlueCross BlueShield, and Hertz, achieving significant revenue growth and brand recognition across various sectors.
Work at Alegeus
Julie Koewler serves as the Senior Vice President and Chief Marketing Officer at Alegeus, a position she has held since 2024. In this role, she contributes to the company's marketing strategy and execution, leveraging her extensive experience in the industry. Her current work is based in the Greater Chicago Area and is conducted remotely.
Previous Experience at United Airlines
At United Airlines, Julie Koewler worked as the Managing Director of Marketing Communications from 2000 to 2008. During her tenure, she drove significant revenue through digital channels, achieving over $900 million annually while exceeding a 4:1 direct marketing payback target. She also developed the Effie Award-winning campaign, 'It’s time to fly,' which contributed to the airline's brand positioning.
Experience at BlueCross BlueShield
Julie Koewler held the position of Vice President of Brand Strategy, Marketing & Consumer Experience at BlueCross BlueShield Association from 2017 to 2022. She was instrumental in increasing Medicare digital traffic by 830%, which led to a 56% increase in attributable leads and a 22% increase in call volume. She directed a national brand repositioning and secured board approval for a national campaign aimed at growing the Medicare business.
Career at Hertz
At Hertz, Julie Koewler served as Vice President of Brand Marketing from 2015 to 2017. She led efforts to rationalize the brand portfolio and defined strategies to reinvent the Hertz, Dollar, and Thrifty brands. Additionally, she built a social media organization from scratch, significantly reducing response times and improving customer sentiment, while achieving a $220 million B2B revenue target.
Education and Expertise
Julie Koewler earned a Bachelor of Arts degree in Communications from Loyola University Chicago, where she studied from 1989 to 1993. Her educational background supports her extensive career in marketing and brand strategy, allowing her to develop and implement effective marketing campaigns across various industries.