Achraf El Filali
About Achraf El Filali
Achraf El Filali serves as the Country Manager at Aleph Group, Inc, where he has worked since 2023, and has been the Head of Sales since 2009. With a strong background in digital media and advertising, he has significantly contributed to the growth of major platforms in North Africa.
Work at Aleph Group, Inc
Achraf El Filali has been with Aleph Group, Inc since 2009, initially serving as Head of Sales for 15 years. In 2023, he transitioned to the role of Country Manager, where he has been responsible for on-site operations for one year. His leadership has been crucial in managing the profit and loss (P&L) for digital media platforms across North Africa, ensuring that targets are met and exceeded.
Education and Expertise
Achraf El Filali holds a Master's degree in Project Management from Universite Internationale de Rabat, where he studied from 2014 to 2016. He also earned a Bachelor's degree in International Studies with a focus on Political Science from Al Akhawayn University, completing his studies there from 2003 to 2007. His educational background supports his extensive experience in the digital advertising sector.
Background in Advertising
Before joining Aleph Group, Achraf El Filali worked at Connect Ads, where he held the position of Account Executive from 2007 to 2008 in Jeddah, Saudi Arabia, and later served as Account Manager in Riyadh for 11 months in 2009. His roles involved pitching new partners and leading local teams, which contributed to his expertise in the advertising industry.
Achievements in Digital Media
Achraf El Filali has played a significant role in the digital media landscape in North Africa. He was instrumental in establishing TikTok's exclusive representation contract in Morocco. Additionally, he has developed advertising businesses for major platforms such as Facebook, Twitter, and LinkedIn in Morocco and Tunisia, showcasing his ability to drive growth in the digital advertising sector.