Carlo G.
About Carlo G.
Carlo G. serves as the Client Partner Lead for TikTok at Aleph Group, Inc., where he focuses on educating clients about advertising processes and utilizing data to create solutions. He has extensive experience in digital marketing and management across various roles in Latin America.
Work at Aleph
Currently, Carlo G. serves as the Client Partner Lead for TikTok at Aleph Group, Inc. since 2024. In this role, he is responsible for educating clients on TikTok's advertising processes, products, and best practices for performance and branding campaigns. He focuses on advertiser education and satisfaction, utilizing data and analytics to develop consultative solutions for customers. Carlo leads strategy and measurement with multi-channel advertisers in the Dominican Republic, ensuring effective campaign execution and client engagement.
Previous Experience in E-commerce and Retail
Before joining Aleph, Carlo G. worked at elGenioX as the Director Comercial for E-commerce and Retail from 2022 to 2024. His role involved overseeing commercial strategies and operations within the Latin American market. Prior to this position, he held various roles at Cisneros Interactive, including Country Managing Director for Facebook in Paraguay and Bolivia from 2020 to 2022, and VP Sales for Facebook Bolivia from 2017 to 2020. His experience in these roles contributed to his expertise in digital advertising and client management.
Career at Millicom
Carlo G. began his career at Millicom, where he held multiple positions. He served as the Digital VAS Manager for 7 months in 2015 and as the Entertainment & Digital Category Manager from 2010 to 2015 for five years. Additionally, he worked as a Marketing Officer for Millicom International Cellular in 2008 for 10 months. His tenure at Millicom provided him with foundational experience in digital services and marketing strategies.
Educational Background
Carlo G. has an extensive educational background. He studied at Harvard Business School Executive Education, completing an Executive Program focused on the Business of Entertainment, Media & Sports in 2014. He also attended Georgetown University McDonough School of Business, where he achieved a Diplomatura in Liderazgo empresarial from 2013 to 2014. Furthermore, he studied at INCAE Business School, earning multiple diplomas in advanced management and sales force management between 2010 and 2012. His education has equipped him with strategic insights applicable to his professional roles.
Internship Experience
Carlo G. gained early professional experience through an internship at MADEPA S.A. GRUPO LA PAPELERA, where he worked from 2005 to 2007. This internship provided him with practical exposure to business operations and helped shape his career path in the commercial sector.