Gaston Taratuta
About Gaston Taratuta
Gaston Taratuta is the Founder and CEO of Aleph Holding, a company that facilitates digital advertising solutions for clients in emerging markets. He has extensive experience in the digital media industry, having previously led Internet Media Services and held key positions at UOL.
Work at Aleph
Gaston Taratuta serves as the Founder and CEO of Aleph Group, a position he has held since 2020. Under his leadership, Aleph has established commercial and exclusive agreements with over 30 prominent digital platforms, including Twitter, Meta, Microsoft, Snapchat, TikTok, Spotify, and Twitch. The company provides digital advertising solutions that enable advertisers in 90 countries to reach nearly 3 billion consumers across 47 different currencies. Taratuta has pioneered a digital advertising solution that integrates proprietary technology with local teams and cross-border payment capabilities, positioning Aleph as a significant player in the digital advertising landscape.
Previous Experience
Before founding Aleph Group, Gaston Taratuta was the Founder and CEO of Internet Media Services from 2005 to 2020, where he operated in Miami, Florida. He also held the position of Head International Revenue at UOL from 2000 to 2005, and served as President of UOL E International for a year from 2003 to 2004. His extensive experience in the digital media sector spans over two decades, contributing to his expertise in digital advertising and international revenue generation.
Education and Expertise
Gaston Taratuta has a solid educational background that supports his career in digital marketing and business. He studied at Fundacion de Altos Estudios, where he earned a Bachelor's degree in Marketing from 1991 to 1995. He furthered his education at Florida International University, achieving a Master of Business Administration (MBA) in International Marketing from 1997 to 1998, after previously studying Liberal Arts there from 1998 to 1999. This combination of education has equipped him with the necessary skills to lead in the digital advertising industry.
Achievements
Gaston Taratuta has played a significant role in transforming Aleph Group into a leading global enabler of digital advertising, particularly in emerging and underserved markets. His efforts have been supported by strategic partnerships with blue chip equity partners, including CVC Capital Partners, Mercado Libre, Twitter, Snap, and Sony. Through these initiatives, he has facilitated the expansion of digital advertising capabilities, allowing businesses to reach diverse consumer bases effectively.