Greta Urman
About Greta Urman
Greta Urman serves as the Global SaaS Partnership Director at Aleph Group, Inc., where she focuses on cultivating strategic partnerships to enhance the company's digital offerings. With a background in business development and marketing across various regions, she has held key roles in organizations such as FOREO and Aleph Group, Inc.
Current Role at Aleph Group, Inc
Greta Urman serves as the Global SaaS Partnership Director at Aleph Group, Inc. since 2022. In this role, she is responsible for cultivating strategic partnerships across the European Union, Asia-Pacific, and Africa regions. Her focus is on enhancing the reach of Aleph's Self Service Ads and E-commerce platforms. She engages in augmenting the SaaS product suite to improve its value proposition for small and medium-sized businesses (SMBs). Greta works remotely and manages cross-functional teams to ensure the cohesive implementation of strategic objectives.
Previous Experience at Aleph Group
Prior to her current position, Greta Urman worked at Aleph Group, Inc. as the Wise.Blue Business Development Director from 2020 to 2022. During her two years in this role, based in Croatia, she focused on business development initiatives to support the company's growth in the digital advertising space.
Experience at FOREO
Greta Urman held the position of Marketing Consultant for the EMEA Region at FOREO from 2018 to 2019. In this one-year role based in Zagreb, Croatia, she contributed to marketing strategies and initiatives aimed at enhancing the brand's presence in the European, Middle Eastern, and African markets.
Educational Background
Greta Urman has a diverse educational background. She studied at Rotterdam University of Applied Sciences, where she earned a Bachelor’s degree in International Marketing and Management from 1999 to 2000. She also completed an International EMBA at the Baltic Management Institute (BMI) from 2008 to 2010. Additionally, she obtained an MBA in Communication and Information Management from Vilniaus universitetas / Vilnius University, studying from 2001 to 2003.
Partnership Development and Strategy
In her current role, Greta Urman focuses on developing partnerships with key players in the Payments, Delivery, Telecommunications, and Banking sectors. Her efforts support SMBs in their digital transformation. She executes partnership and acquisition strategies that include market and partner assessment, partner activation, and acceleration to drive business growth.