Lars M. B. Anthonisen
About Lars M. B. Anthonisen
Lars M. B. Anthonisen is the Global Vice President of Marketing at Aleph Group, Inc., currently on garden leave. He has extensive experience in digital marketing and has held various leadership roles at Google and other companies across multiple regions.
Work at Aleph Group, Inc
Lars M. B. Anthonisen serves as the Global Vice President Marketing at Aleph Group, Inc. He has held this position since 2022 and is currently on garden leave. His role involves overseeing marketing strategies and initiatives on a global scale. Based in Copenhagen, Denmark, he brings extensive experience in digital marketing and programmatic advertising to the organization.
Previous Roles at Google
Anthonisen has held multiple significant positions at Google. He was the Head of Marketing for Singapore, Malaysia, and South Asia Frontiers from 2020 to 2022. Prior to this, he served as the Head of Ads Marketing for Performance Ads in APAC for a maternity cover period in 2018-2019. Additionally, he was the Regional Business Lead for Consumer Packaged Goods (CPG) in APAC from 2014 to 2015 and the Global Client Lead for Lenovo from 2016 to 2017.
Education and Expertise
Anthonisen has a strong educational background in marketing and business administration. He completed a Mini-MBA in Marketing and Brand Management from Marketing Week in 2020 and 2021, respectively. He also attended Harvard Business School for the Ignite Harvard Management Mentor Leadership program from 2012 to 2013. His academic credentials include a Master-level certification from Duke University's Google Business Academy and an AP Graduate in Marketing Management from Business Academy Copenhagen North.
Digital Marketing Experience
Lars M. B. Anthonisen has extensive experience in digital marketing, specializing in data-driven programmatic advertising and marketing automation powered by AI and Machine Learning. His diverse skill set encompasses B2B marketing, commercial marketing, SaaS marketing, project management, and website analytics. He has a proven track record of driving business impact through innovative marketing initiatives and positioning marketing as a strategic growth driver.
Leadership and Team Management
Anthonisen possesses significant experience in leading and managing virtual teams across various regions and time zones. This has provided him with valuable intercultural experience, enhancing his ability to navigate complex business environments. His leadership skills are complemented by a focus on driving collaboration and achieving strategic marketing objectives.