Melinda Jonsson (Basson)
About Melinda Jonsson (Basson)
Melinda Jonsson serves as the Regional Sales Lead at Aleph Group, Inc. in Houston, Texas, where she has worked since 2023. With a strong background in sales and business development, she has held various leadership roles across multiple organizations, demonstrating expertise in integrated marketing solutions.
Work at Aleph Group, Inc.
Melinda Jonsson serves as the Regional Sales Lead at Aleph Group, Inc., a position she has held since 2023. Based in Houston, Texas, she has been with the company for 11 months. In her role, she focuses on driving sales initiatives and developing strategies to enhance the company's market presence.
Previous Experience in Sales and Business Development
Prior to her current role, Melinda worked as a Sales and Business Development Consultant at MediaHeads 360 from 2021 to 2022 in South Africa. She also held the position of Regional Sales Director at Ad Dynamo, where she managed sales efforts for Twitter SSA from 2022 to 2023. Her experience includes leading commercial efforts across major platforms such as TikTok, X, Snapchat, and Spotify in Africa.
Educational Background
Melinda has a solid educational foundation in marketing and financial services. She studied Financial Services Advice at Unisa from 2004 to 2005. Later, she attended IMM Graduate School, where she earned a Bachelor's degree in Marketing Management from 2016 to 2020. Additionally, she completed a brief course in Account Management at AAA School of Advertising in 2010.
Leadership and Skills
Melinda is recognized for her leadership abilities, having led diverse teams to achieve organizational goals. She demonstrates strong persuasive negotiation skills and excels in high-pressure situations, showcasing her problem-solving capabilities. Her leadership style emphasizes collaboration and adaptability, contributing to her effectiveness in driving team success.
Long-term Career in Broadcasting
Before transitioning to sales and business development, Melinda spent 13 years at Primedia Broadcasting as the Head of Creative Solutions in Johannesburg from 2007 to 2020. This role allowed her to develop expertise in integrated marketing solutions, focusing on delivering high returns on investment for clients.