Petr Touš
About Petr Touš
Petr Touš is a Commercial Director with extensive experience in the financial services industry, particularly in employee benefits and performance-based marketing. He has held various roles in leading companies, including Httpool and Aleph Group, Inc, and has a strong background in digital advertising and programmatic buying.
Current Role at Aleph Group, Inc
Petr Touš serves as the Commercial Director at Aleph Group, Inc, a position he has held since 2023. His role involves overseeing commercial strategies and initiatives within the organization, focusing on enhancing the company's market presence and driving revenue growth. His experience in the financial services industry, particularly in employee benefits, complements his responsibilities at Aleph.
Previous Experience in Marketing and Advertising
Petr Touš has extensive experience in marketing and advertising. He worked at Httpool as a Senior Client Partner for Microsoft Advertising in 2023 and previously held the position of Senior Client Partner for X (formerly Twitter) from 2022 to 2023. His tenure at Httpool also included a role as Commercial Director for one month in 2023 and five years as Sales Manager/Senior Client Partner from 2018 to 2023. Additionally, he was the Director of Marketing Services International at Tarsago Media Group from 2016 to 2017.
Education and Expertise
Petr Touš studied at the Prague University of Economics and Business, focusing on International Relations and Foreign Trade, where he achieved a university-level education from 1983 to 1987. He also completed his high school education at Gymnázium Na Vítězné pláni in Prague from 1979 to 1983. His expertise includes managing digital ad technologies and programmatic buying, with a strong focus on performance-based marketing strategies, including email, affiliate, and survey marketing.
Background in Business Development
Petr Touš has a solid background in business development, having worked as a Business Development Consultant at Dynargie in 2018 and at MADS from 2014 to 2016. His experience spans various sectors, including retail, specifically in beauty products, and he has a background in the travel industry from his time at Czech Airlines, where he progressed from Assistant to Deputy Regional Manager from 1987 to 1992.