Rachael Alter
About Rachael Alter
Rachael Alter is a Global Product Leader at Amazon DSP, with over 12 years of experience in the media and technology sectors. She has held various leadership roles, including Head of Business Development at EX.CO and Vice President of Client Services at Aleph Group, Inc.
Current Role at Aleph Group, Inc
Rachael Alter serves as the Global Product Leader for Amazon DSP at Aleph Group, Inc. since 2024. In this role, she oversees product strategy and development, focusing on enhancing the company's offerings related to Amazon's Demand-Side Platform. Her responsibilities include aligning product initiatives with market needs and driving growth in digital advertising solutions.
Previous Experience at Aleph Group, Inc
Before her current position, Rachael Alter held the role of Vice President of Client Services at Aleph Group, Inc. from 2022 to 2024. During her tenure, she was responsible for managing client relationships and ensuring service excellence, contributing to the company's expansion and client satisfaction in the digital marketing space.
Career Background in Media and Technology
Rachael Alter has over 12 years of experience in the media and technology sectors. Her career includes significant roles such as COO at DefinitiMedia and Head of Business Development at Appreciate. She co-founded Ad-topia, where she served as COO and later as CEO, demonstrating her entrepreneurial spirit and leadership capabilities in the digital advertising landscape.
Education and Skills
Rachael Alter studied Art and Design at Bezalel Academy of Art and Design. She possesses a diverse skill set that includes team development, strategic partnerships, and business development. Her expertise extends to media planning and buying, campaign management, and optimization, which are essential for effective advertising strategies.
Multilingual and Leadership Abilities
Rachael Alter is multilingual, which enhances her ability to navigate and lead in competitive business environments. Her skills in web marketing technologies and yield management further support her capability to optimize digital marketing efforts and drive business growth.