Marisa Sires
About Marisa Sires
Marisa Sires serves as the Senior Vice President of Product at Alfred and BestPracticer, leveraging her extensive background in customer experience and client success to develop customer-centric products. With previous leadership roles at BuildingLink and Gigya, she has a strong track record in product strategy and team management.
Work at Alfred
Marisa Sires serves as Senior Vice President of Product at Alfred, a role she has held since 2022. In this position, she focuses on developing and enhancing product strategies that prioritize customer needs. Her experience in customer experience and client success informs her approach to product development, ensuring that offerings are aligned with user expectations.
Current Role at BestPracticer
In addition to her role at Alfred, Marisa Sires has been working as a Coach at BestPracticer since 2022. This position allows her to leverage her extensive background in product management and customer experience to guide individuals and teams in optimizing their performance and achieving their goals.
Previous Experience at BuildingLink
Prior to her current roles, Marisa Sires was the Vice President of Product at BuildingLink from 2020 to 2022. During her tenure, she implemented agile processes and focused on outcome-driven product planning to modernize a platform that had been in operation for 20 years. She led a team of over 25 professionals across multiple functions, enhancing collaboration and efficiency.
Education and Expertise
Marisa Sires holds a Bachelor of Arts degree in Comparative Literature from Columbia University, where she studied from 2003 to 2007. Her academic background in literature, critical theory, and foreign languages has equipped her with strong communication skills and empathy, which are essential for effective leadership in product management.
Diverse Professional Background
Marisa Sires has a diverse professional background that includes roles in both B2C and B2B environments. She has held various positions at Gigya, including Director of Product Strategy and Vice President of Product, contributing to her expertise in product development. Additionally, her experience at startups and within a Fortune 150 organization has provided her with a broad perspective on product innovation and customer engagement.