Akansha Vijan
About Akansha Vijan
Akansha Vijan is the Marketing Automation Lead at Alight Solutions in Gurugram, Haryana, India, with over 7 years of experience in the marketing automation industry.
Current Role at Alight Solutions
Akansha Vijan is currently serving as the Marketing Automation Lead at Alight Solutions. Located in Gurugram, Haryana, India, she works on-site, leveraging her extensive experience to optimize marketing automation strategies. Her role involves executing and managing marketing campaigns, utilizing her technical skills to drive success in the company's marketing efforts.
Previous Experience at Guardian Life
Before her current role, Akansha Vijan worked as the Marketing Automation Lead at Guardian Life from 2022 to 2023. During her one-year tenure in Gurugram, Haryana, India, she honed her skills in automating and refining marketing processes, contributing significantly to the company's digital marketing strategies.
Consultancy Role at DWAO
Akansha Vijan's career includes a role as a Consultant at DWAO - Digital Web Analytics and Optimization from 2021 to 2022. Based in Delhi, India, she spent a year consulting on digital marketing and automation, providing expert advice and implementing effective optimization strategies for various clients.
Educational Background in Computer Science
Akansha Vijan earned a Master's degree in Computer Science from Guru Gobind Singh Indraprastha University. This three-year program, completed between 2014 and 2017, provided her with a solid foundation in technical skills which she applies to her marketing automation career.
Technical Proficiency and Tools
Akansha Vijan is proficient in a variety of marketing automation tools including Marketo, basic Salesforce, Microsoft Excel, Drupal-based CMS, Adobe & Google Analytics, and ON24. Her expertise in these tools enables her to create, manage, and optimize marketing campaigns effectively.