Daniel A. Arvayo
About Daniel A. Arvayo
Daniel A. Arvayo is the Senior Director of Digital Marketing at Alight Solutions in the Greater Chicago Area, with extensive experience in leading global digital marketing teams and initiatives.
Company
Daniel A. Arvayo serves as the Senior Director of Digital Marketing at Alight Solutions, located in the Greater Chicago Area. He joined the company after accumulating extensive experience in the digital marketing sector through various roles at major organizations.
Title
Daniel A. Arvayo holds the title of Senior Director, Digital Marketing. In this role, he oversees the digital marketing strategy for Alight Solutions, emphasizing areas such as SEO, paid search, social media campaigns, and programmatic display advertising.
Education and Expertise
Daniel A. Arvayo holds a Bachelor’s Degree in Communication and English from the University of Iowa. With expertise in SEO, paid search, social media campaigns, marketing analytics, and marketing automation, he has led global digital marketing teams and initiatives successfully for various organizations.
Professional Background
Daniel A. Arvayo has accumulated a diverse professional background in digital marketing. He previously worked as Principal, Digital Marketing at Discover Financial Services (2014-2018), Manager, Media at Pearson North America (2012-2014), and Senior Manager, Media at Marcel Media (2011). He also held the position of Lead Search Marketing Strategist at Yahoo! (2004-2011) and Senior Content Specialist at Overture (2002-2004). Earlier in his career, he worked as Display Ad Sales Associate at The Walt Disney Company (2000-2002) and as Associate Production Coordinator at HBO/Curb Your Enthusiasm (2000).
Specializations
Daniel A. Arvayo specializes in developing and executing comprehensive web strategies, including SEO, paid search, and social media campaigns. His strong background in marketing analytics and marketing automation has contributed to substantial growth in sales, lead generation, and organic search and social traffic. Additionally, he is experienced in managing corporate social media accounts and has led digital marketing efforts across multiple industry verticals including retail, education, CPG, finance, and HR SaaS.