Gwen Kuiper
About Gwen Kuiper
Gwen Kuiper is the Senior Marketing Lead for APAC and Belgium at Alight Solutions, with extensive experience in marketing roles across various companies in Europe.
Company
Gwen Kuiper currently works at Alight Solutions as the Senior Marketing Lead for the APAC (Asia-Pacific) and Belgium regions. Alight Solutions is known for its comprehensive suite of human capital and business solutions. In her role, Gwen is responsible for developing and executing marketing strategies that align with the company's objectives in these key regions.
Title
Gwen Kuiper holds the title of Senior Marketing Lead APAC & BE at Alight Solutions. In this capacity, she manages intricate marketing plans, ensuring alignment with the overall business strategy and maintaining a steady flow of leads. Her responsibility spans a wide range of tasks including budget management, monthly reporting, and overseeing local website performance metrics.
Education and Expertise
Gwen Kuiper studied Business Information Technology at Haagse Hogeschool/TH Rijswijk, where she achieved a BS degree from 2005 to 2009. She also attended Cambridge Marketing College, earning a Masters in Professional Marketing from 2017 to 2018. Her educational background provided a solid foundation in both technical and marketing disciplines, enabling her to merge the two fields effectively in her professional career.
Background
Starting her career at Terra Nova i-communications, Gwen held positions in the technical department and completed a traineeship from 2007 to 2009. She moved on to Foundation Imagine Life Sciences as a Project Leader and Coordinator and also completed a graduation assignment there in 2009. Subsequently, she worked at Reizende DNA-labs TU Delft and Carerix before founding her own company, Hunzys. She furthered her marketing career at Talentsoft and NGA Human Resources, with roles focusing on marketing management in Northern Europe and the Benelux, DACH, and Nordics regions.
Achievements
Gwen Kuiper developed engagement programs targeting HR, IT, and Payroll professionals, assisting with payroll outsourcing, cloud migration, and innovations in AI, Blockchain, and Robotics. She successfully set up a multi-channel digital-first marketing plan for the APAC region, ensuring a steady flow of leads. Additionally, Gwen manages budgets, delivers monthly reports on opportunities generated, and tracks local website performance metrics. She supports the Belgium team in maintaining marketing momentum and adapts EMEA campaigns for the local market while integrating these efforts into broader European campaigns.