Jordana Sherman
About Jordana Sherman
Jordana Sherman is the International Marketing Director at Alight Solutions in Barcelona, Spain. She has extensive experience in global marketing roles across various industries and regions.
Title
Jordana Sherman is the International Marketing Director at Alight Solutions, based in Barcelona, Catalonia, Spain. Her role includes leading global marketing initiatives to support the company's growth and market presence across various regions.
Previous Roles
Before joining Alight Solutions, Jordana Sherman held several notable positions at different organizations. From 2017 to 2021, she served as the Director of Enterprise & Field Marketing, EMEA, at Telstra in London, United Kingdom. She founded and directed EPOC Communications Ltd. from 2016 to 2019 in London. Earlier, she was the Global Marketing Director, Devices, at Canonical Ltd. for one year in 2014-2015 and the Retail & Channel Marketing Manager-Contractor at Microsoft from 2012 to 2013 in Reading, United Kingdom.
Enterprise Strategy Collaboration
During her tenure at Telstra, Jordana Sherman collaborated with the Managing Director of Europe on a new Enterprise strategy. This collaboration focused on the rollout of a go-to-market and end-to-end demand generation program, aiming to enhance the company's strategic positioning and market penetration across the EMEA region.
Education and Expertise
Jordana Sherman obtained her Bachelor of Commerce in Marketing/Finance from Concordia University, where she studied from 1997 to 2000. Her academic background laid a robust foundation for her career in marketing, equipping her with the necessary skills in strategic marketing and finance management.
Strategic Marketing Programs
Jordana Sherman leads the global marketing industry for the BFSI (Banking, Financial Services, and Insurance) and Media Broadcast verticals. Her responsibilities include overseeing the development and execution of strategic marketing programs across EMEA, USA, and Asia. She spearheads local marketing initiatives and co-partnerships to advance Telstra's venture portfolio with SaaS partners such as Docusign, Cofense, and Crowdstrike.