Nienke Laffort
About Nienke Laffort
Nienke Laffort is the Marketing Manager Northern Europe at Alight Solutions, overseeing marketing operations across five countries and managing budget spend and reporting.
Current Role at Alight Solutions
Nienke Laffort is currently the Marketing Manager Northern Europe at Alight Solutions, based in Nieuwegein, Utrecht, Netherlands. In her role, she is responsible for overseeing the budget spend and monthly reporting on opportunities generated against targets. Nienke also ensures the performance of the local website for Alight in Northern Europe and manages marketing operations across five countries: Netherlands, Sweden, Denmark, Norway, and Finland.
Past Experience at NGA Human Resources
Before her current role at Alight Solutions, Nienke Laffort worked at NGA Human Resources, an Alight company, as Marketing Manager Northern Europe on an interim basis from 2019 to 2020. She also served as Marketing and Inside Sales from 2018 to 2021. In these roles, she further honed her expertise in marketing and developed a strong background in content creation and event planning.
Early Career Roles
Nienke's career includes diverse roles such as International Recruiter at Abroad Experience International Recruitment in 2018, HR Subsidies Administrator at OAZ subsidieadvies from 2017 to 2018, and Management Intern at Roompot Vakanties in 2016. She also held internships at Regus and Shanghai Maritime University, where she gained valuable early career experience in marketing and international business.
Education Background
Nienke holds a Bachelor of Business Administration (BBA) in International Business and Management Studies from HZ University of Applied Sciences, completed between 2012 and 2016. Additionally, she participated in a one-semester exchange program at Nanyang Polytechnic, studying Business Management from 2014 to 2015. Her earlier education was at Goese lyceum, where she studied economie en maatschappij and achieved Havo.
Expertise in Digital Marketing
With extensive experience in digital marketing, Nienke specializes in email marketing and social media marketing. Her responsibilities include creating content and planning events, engaging with HR and Payroll-related inquiries, and connecting stakeholders with the appropriate resources. Her well-rounded skill set makes her a key player in Alight Solutions' marketing initiatives in Northern Europe.