Patrick Gaspardo
About Patrick Gaspardo
Patrick Gaspardo is the Marketing Director France at Alight Solutions, with extensive experience in marketing roles across various companies in France and Europe.
Current Title and Role
Patrick Gaspardo is the Marketing Director France at Alight Solutions, based in Paris et périphérie. In this position, he focuses on driving marketing strategies and initiatives specific to the French market, enhancing the company's presence and customer engagement.
Career Background
Patrick Gaspardo has held various significant marketing roles over the course of his career. He served as the Marketing Director France at NGA Human Resources, an Alight company, from 2014 to 2021 in the Paris Area. Before that, he worked as a Sr. Solution Marketing Manager Europe at Automatic Data Processing for 10 years in Nanterre. His earlier roles include working as a Marketing Consultant at Arcome (SoluCom Group), a Marketing Manager at Ircem in Roubaix, and as a Competitive Intelligence Analyst at Belgacom.
Education and Expertise
Patrick Gaspardo holds an Executive Master in Digital Marketing and Project Management from ECEMA Lyon, which he obtained in 2019. He also has a background in Defense and Strategy from Institut des hautes études de défense nationale (IHEDN) and a Master’s in Business Intelligence and Strategic Communication from Université de Poitiers. Additionally, he earned a Bachelor’s of Science Degree in Economics from University of Lille 1 Sciences and Technology and completed his Bac in Economics at Jean XXIII.
Professional Achievements
During his tenure at Alight Solutions, Patrick Gaspardo significantly contributed to the implementation of a database that increased efficiency in marketing and telemarketing activities. He managed joint marketing campaigns with major partners such as SAP, PeopleDoc, and Beqom, and played a key role in generating over 30% of new opportunities through marketing efforts. His expertise in CRM management, especially with Salesforce, has been vital in improving market segmentation and positioning offerings.
Marketing Campaigns and Events
Patrick has extensive experience in organizing and managing major marketing events across Europe as part of his strategic initiatives. His role involves creating impactful campaigns and managing partnerships to align marketing efforts with the company’s overall objectives. These activities have been crucial in enhancing the company's brand visibility and driving business growth.