Kathrin Peterssen
About Kathrin Peterssen
Kathrin Peterssen is the Consumer Marketing Lead, International at AliveCor, with a strong background in pricing, trading, and merchandising. She has held various marketing roles at companies such as Henkel, Reckitt, and Boehringer Ingelheim, and holds advanced degrees in Chemistry and Management.
Current Role at AliveCor
Kathrin Peterssen serves as the Consumer Marketing Lead, International at AliveCor since 2024. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and consumer engagement. Her responsibilities include overseeing marketing initiatives that align with the company's international objectives.
Previous Experience in Brand Management
Kathrin has extensive experience in brand management, having worked at Reckitt in various capacities from 2020 to 2024. She held positions such as Laundry Brand Manager, Durex EU Digital Senior Brand Manager, and Senior Brand Manager Ecommerce Innovation. Her tenure at Reckitt involved leading product launches and managing brand strategies across different product lines.
Educational Background
Kathrin Peterssen holds a Master’s degree in Management with a concentration in brand management from London Business School, completed in 2017. She also earned an MSc. in Chemistry and Chemical Engineering from CPE Lyon, where she studied from 2013 to 2016. Additionally, she completed a Mini MBA in Marketing in 2020, enhancing her marketing expertise.
Skills in Pricing and Merchandising
Kathrin possesses a strong background in pricing, trading, and merchandising framework development. She has demonstrated financial acumen through P&L ownership and strategic planning capabilities. Her skills extend to media planning and activation, contributing to her effectiveness in enhancing brand visibility.
Product Development and Marketing Initiatives
Throughout her career, Kathrin has successfully led the launch and tracking of over 35 new product developments (NPDs). She has developed five omnichannel communications toolkits and produced two TV advertisements, showcasing her ability to create impactful marketing campaigns.