David Beshel
About David Beshel
David Beshel is the Director of New Product Planning and Health Systems Marketing at Alkermes, with extensive experience in marketing and lifecycle management.
Current Role at Alkermes
David Beshel is presently serving as the Director of New Product Planning and Health Systems Marketing at Alkermes. In this role, he oversees strategic planning and marketing operations for new product developments within the healthcare sector. Additionally, David contributes as the Associate Director for Addiction Lifecycle Management and New Product Planning, as well as the Associate Director for VIVITROL HCP Marketing. He has been with Alkermes since January 2017, taking charge of business planning, assessment, and Plan of Action (POA) execution.
Previous Experience at Genzyme
From 2009 to 2011, David Beshel worked as the Senior Product Manager for Thymoglobulin at Genzyme. During his tenure, he focused on the marketing strategies and management of this immunosuppressive therapy product. His role involved extensive commercial strategy development and tactical execution aimed at optimizing product performance and market penetration.
Tenure at Wyeth
David Beshel has an extensive background with Wyeth, where he served as a Product Manager from 2001 to 2009. Over his eight-year period at Wyeth, he contributed significantly to product management and marketing efforts, shaping the company's approach to pharmaceutical product marketing and contributing to successful market strategies.
Educational Background
David Beshel completed his undergraduate studies at Mount St. Mary's University, where he studied from 1993 to 1997. He furthered his education at Saint Joseph's University - Erivan K. Haub School of Business, where he specialized in Pharmaceutical Marketing and earned an MBA. His academic background has equipped him with a strong foundation in business principles and pharmaceutical marketing strategies.
Specialization and Skills
David Beshel specializes in new product planning, lifecycle management, and in-line marketing commercial strategy development. His expertise includes the development of Target Product Profiles (TPP) and preparation for product launches. He also acts as a liaison for medical affairs and publications and is involved in market segment development and competitive intelligence. His proficiency in business planning, assessment, and POA execution has been a cornerstone of his professional career.