Katherina Thomas
About Katherina Thomas
Katherina Thomas is the Director of Market Research & CI at Alkermes in the Greater Boston Area, with over 15 years of experience in the biotech and pharmaceutical industry.
Current Position at Alkermes
Katherina Thomas is the Director of Market Research & Competitive Intelligence (CI) at Alkermes, a prominent biotechnology company in the Greater Boston Area. In her role, she leads the marketing research efforts specifically for the Psychiatry franchise. Her focus includes treatment options for schizophrenia and bipolar I disorder. She collaborates with various cross-functional groups such as marketing, commercial, trade, and new product development teams to provide actionable insights derived from primary research.
Educational Background
Katherina Thomas holds an MBA in Entrepreneurship from Pace University - Lubin School of Business, where she studied from 2007 to 2009. She also achieved a BBA in Business Management from James Madison University, where she studied from 2001 to 2004. Her educational background has equipped her with foundational knowledge and skills in business management and entrepreneurship that she applies in her current role.
Professional Experience in Biotech and Pharmaceuticals
With over 15 years of experience in the biotech and pharmaceutical industry, Katherina Thomas is well-versed in various disciplines including marketing research, business analysis, marketing analytics, forecasting, competitive intelligence, sales operations, and project management. Her extensive experience allows her to identify competitive intelligence to anticipate competitors' market strategies and counter-positioning activities effectively.
Marketing Research for Psychiatry Franchise
At Alkermes, Katherina Thomas leads the marketing research initiatives for the Psychiatry franchise. Her key focus areas include understanding treatment options for conditions such as schizophrenia and bipolar I disorder. Her work involves delivering insights from primary research that support multiple teams within the company. This information aids in the strategic planning and development of new products, marketing strategies, and commercial operations.
Role in Competitive Intelligence
In her capacity as Director of Market Research & CI, Katherina Thomas plays a vital role in gathering competitive intelligence. This involves monitoring market trends, analyzing competitor activities, and anticipating their strategies. Her findings help Alkermes in planning counter-positioning activities and staying ahead in the competitive landscape.