Yan Xu
About Yan Xu
Yan Xu is the Director of Sales and Marketing Analytics at Alkermes, with over 15 years of experience in marketing analytics and strategy.
Current Role at Alkermes
Yan Xu currently serves as the Director of Sales and Marketing Analytics at Alkermes. In this role, she is responsible for leading the analytics initiatives that drive sales and marketing strategies. Her duties include developing analytic models for in-line and new product launches, specializing in promotion mix modeling and optimization, and ensuring the effectiveness of the sales force. With over 15 years of experience in marketing analytics and strategy, Yan Xu brings a wealth of knowledge to her current position.
Previous Experience at Takeda
In 2019, Yan Xu worked at Takeda as the Associate Director of Commercial Analytics Lead for 5 months in the Greater Boston Area. During her tenure, she led the commercial analytics team, delivering strategic business insights to support marketing and sales operations. Although her time at Takeda was brief, it added valuable experience to her extensive background in analytics.
Shire Tenure
From 2017 to 2019, Yan Xu held the role of Associate Director, Commercial Analytics Lead at Shire in the Greater Boston Area. For 2 years, she was responsible for developing and implementing analytic strategies that contributed to the company's commercial success. Her focus was primarily on enhancing marketing and promotional efforts through data-driven insights.
Extensive Career at Merkle
Yan Xu spent a significant portion of her career at Merkle, progressing through various roles from 2005 to 2017. She began as a Statistician and advanced to the position of Director in the Marketing Measurement & Optimization Practice. Over 12 years, she specialized in marketing measurement, optimization, and developing effective analytic models. Her roles included serving as Lead Statistician, Senior Statistician, Manager, Senior Manager, Associate Director, and finally Director.
Educational Background
Yan Xu's educational journey includes a MS in Statistics from The Ohio State University, obtained between 1993 and 1997. Additionally, she earned a BS and an MS in International Finance and Enterprise Management from the Central University of Finance and Economics, where she studied from 2002 to 2005. Her strong academic foundation in statistics and finance has been instrumental in her career in marketing analytics.