Li Na Koh
About Li Na Koh
Li Na Koh is a Principal Content Designer at All Turtles, with a background in content strategy and user experience. She has held various roles in notable companies, including Changi Airport Group and HubSpot, and has an academic background in business and technopreneurship.
Current Role at All Turtles
Li Na Koh serves as the Principal Content Designer at All Turtles, a position she has held since 2021. In this role, she focuses on content-first design, advocating for the integration of content strategy into user experience. Her work emphasizes the importance of understanding user needs and preferences to create effective content solutions.
Previous Experience at Changi Airport Group
Li Na Koh worked at Changi Airport Group as a Senior Associate in Passenger Experience from 2014 to 2016. During her tenure, she contributed to enhancing the overall passenger experience at one of the world's busiest airports. Her role involved understanding passenger needs and implementing strategies to improve service delivery.
Education and Expertise
Li Na Koh holds a Bachelor of Business Administration (BBA) from the National University of Singapore, where she studied from 2009 to 2013. She also completed a Minor in Technopreneurship at the University of Pennsylvania in 2012. Additionally, she achieved GCE A-Levels at Raffles Institution in 2008. Her educational background provides a strong foundation for her expertise in content design and strategy.
Professional Background and Roles
Li Na Koh has held various roles in content design and strategy. Before joining All Turtles, she worked as a Senior Content Designer at Zapier from 2019 to 2021 and as a Content Strategist at HubSpot from 2016 to 2019. Earlier in her career, she gained experience as a Marketing Intern at Toshiba in 2013. These roles have contributed to her understanding of user-centric design principles.
Advocacy for User-Centric Design
Li Na Koh advocates for a user-centric approach in content design, emphasizing the principle that 'we are not the user.' She believes that understanding the user's perspective is crucial for effective content strategy. Her focus on content-first design aims to enhance user experience by aligning content with user needs.