Benjamin Woo
About Benjamin Woo
Benjamin Woo serves as the Director of Marketing & Channel Management at All Weather Architectural Aluminum, where he has worked since 2020. He has extensive experience in various industries, including luxury, lifestyle, automotive, and sporting goods, and has held significant marketing roles at several prominent companies.
Current Role at All Weather
Benjamin Woo serves as the Director of Marketing & Channel Management at All Weather Architectural Aluminum, a position he has held since 2020. In this role, he is responsible for overseeing marketing strategies and channel management initiatives. His focus includes implementing fully integrated marketing plans across various channels to enhance brand visibility and drive business growth.
Previous Experience in Marketing
Prior to his current role, Benjamin Woo held several prominent marketing positions. He was the Marketing Director at PONY from 2007 to 2009 and served as the Marketing Manager at Acushnet Company / Titleist Golf from 1999 to 2003. Additionally, he worked as the Sports Marketing/Advertising Manager at The Upper Deck Company from 2005 to 2006 and as the Category Advertising Manager at Nike from 1993 to 1996. He also held the position of Marketing Director at LaCantina Doors from 2011 to 2019.
Education and Qualifications
Benjamin Woo has a Bachelor of Arts degree in Communication with an emphasis in Advertising and Media Studies from California State University, Fullerton. He furthered his education at the University of Southern California and the Institute of Advanced Advertising Studies, gaining insights that support his extensive marketing career.
Expertise in Marketing Strategies
Benjamin Woo has extensive experience in various industries, including Luxury, Lifestyle, Automotive, Golf, and Sporting Goods. He specializes in designing and executing insight-led marketing campaigns. His expertise includes nurturing client-vendor and client-agency relationships, as well as managing national, regional, and channel account marketing campaigns. He is also experienced in search engine marketing campaigns and trade show planning.
Negotiation and Performance Skills
Benjamin Woo possesses exceptional negotiating skills that enable him to maximize return on investment for marketing initiatives. His ability to implement strategically sound marketing campaigns has contributed to his success in various roles throughout his career. He is well-versed in ensuring optimal quality and performance in all marketing efforts.