Adrian Craig
About Adrian Craig
Adrian Craig is an Analyst in Performance Marketing at Allbirds, where he has worked since 2021. He has a background in marketing and has held various roles, including positions at CustomInk, Grove Collaborative, and Discovery Communications.
Current Role at Allbirds
Adrian Craig serves as an Analyst in Performance Marketing at Allbirds, a position he has held since 2021. Based in San Francisco, California, he focuses on leveraging marketing tools to enhance brand visibility and promote conscious consumerism. His role involves analyzing performance metrics to optimize marketing strategies and drive positive change within the organization.
Previous Experience in Marketing
Before joining Allbirds, Adrian Craig accumulated diverse marketing experience across several organizations. He worked as a Senior Growth Marketing Coordinator at Grove Collaborative from 2019 to 2021, where he contributed to growth initiatives. His earlier roles include a Market Research Intern position at CustomInk in 2015, a Marketing Intern at Discovery Communications in 2016, and a Research Analyst at The Hustle in 2019.
Entrepreneurial Experience
Adrian co-founded Llama, where he worked from 2016 to 2018 in the Washington D.C. Metro Area. This experience provided him with insights into startup dynamics and the marketing landscape. His entrepreneurial background complements his analytical skills in performance marketing.
Educational Background
Adrian Craig earned a Bachelor's degree in Marketing and Information Systems from the University of Maryland, completing his studies from 2013 to 2017. His educational background laid the foundation for his career in marketing and analytics, equipping him with essential skills for his professional roles.
Professional Philosophy
Adrian's professional philosophy is centered around the principle of 'Always be testing.' This approach reflects his commitment to continuous improvement and innovation in marketing strategies. He emphasizes the importance of data-driven decision-making in achieving effective marketing outcomes.