Amy Cantrell
About Amy Cantrell
Amy Cantrell is a CRM and Email Analyst at Allbirds, where she has worked since 2022. She holds a Bachelor of Science in Business Administration and Political Science from California Polytechnic State University-San Luis Obispo and has experience in digital communications and sales.
Work at Allbirds
Amy Cantrell has been employed at Allbirds since 2022, currently holding the position of CRM / Email Analyst in San Francisco. In her role, she is responsible for optimizing key performance indicators such as Open Rate (OR), Conversion Rate (CVR), Click-Through Rate (CTR), and Average Order Value (AOV) for broadcast emails. Prior to her current position, she served as a CRM / Email Specialist from 2021 to 2022 and worked in Customer Experience (CX) from 2019 to 2021. Throughout her tenure at Allbirds, she has collaborated with various teams, including Planning, Commercial, and Creative, to enhance email storytelling for product launches and sustainability initiatives.
Education and Expertise
Amy Cantrell earned her Bachelor of Science degree in Business Administration and Political Science from California Polytechnic State University-San Luis Obispo, where she studied from 2015 to 2019. In addition to her primary degree, she studied German Language & Literature and European Union Politics at Leuphana Universität Lüneburg in 2017 for 11 months. She also completed supplementary courses at Cuesta College in 2014. This diverse educational background supports her analytical skills and understanding of CRM strategies.
Background
Before joining Allbirds, Amy Cantrell gained experience in various roles. She worked as a Sales Representative at Gatherologie for two months in 2016 and served as a Digital Communications Intern at the University Studies Abroad Consortium (USAC) in Hamburg, Germany, from 2017 to 2018. Additionally, she held positions at Delta Sigma Pi, first as Historian from 2017 to 2018 and later as Senior Vice President from 2018 to 2019. She also completed a Store Executive Internship at Target in 2018 for two months in the San Francisco Bay Area.
Professional Development
Throughout her career, Amy Cantrell has focused on developing her expertise in customer relationship management and email marketing. Her responsibilities at Allbirds include optimizing email performance metrics and collaborating with cross-functional teams to improve communication strategies. Her previous roles have contributed to her understanding of digital communications and customer engagement, making her a valuable asset in her current position.